Welcome to this new blog. Another blog? Who needs to read, to follow – or even to write- yet another blog? Why a blog with such an enigmatic title?

Why?… Well, in order to talk and converse about, in short to enrich, the Adventure of Diana.

This blog was created as a complement for the business novel ‘The Adventure of Diana’. In this novel are, intertwined with the plot, more than 70 learnings, references, concepts, very interesting tools – I would even say key concepts – to innovate and to be an entrepreneur. Some are quite obvious for a sharp mind, some aren’t. My intention with this blog is to share with you some confidences and anecdotes about the Adventure of Diana, or rather about its making off. This can help you as a kind of code to figure out some key concepts, or to know more about the nature of its characters (Are you already following @DianaInnovadora, @YagoGeek91 or @FelixManager69 on Twitter?). If you let me – and you continue to read this blog-, you will be pleasantly surprised.

During the previous paragraph, I’ve tried to explain how this blog was created, or at least that was my intention. This isn’t my first blog, so I know quite well that these formats, like good conversations, have their own life. They depend on the response to the posts, your feedback (and the one Google analytics provides me) in order to know which waters we should navigate. If you reached this blog, it may be because your posible interest in themes related to innovation and entrepreneurship. It may also be because you are attracted to new forms of communication, to infographics, to new narratives or to social networks. You might be here because of the nautical stories, and what brought you here is the enigmatic cover of the book where you can see the Cutty Sark navigating through the matrix code. Perhaps you are visiting this blog because you have read an interview about female entrepreneurship. Maybe Google played a dirty trick on you and send you here. Another reason may be that your teacher of the subject Entrepreneurship and Innovation or a friend of an acquaintace on Linkedin has read it on Amazon and the ‘intelligence of the internet’ suggested this blog to you. You are on the right track: these are the topics of this blog. One blog entry will talk about the reason why I have chosen the name of Diana. One post will be about the acquisition of knowledge originated by using the Open Innovation model to build the ‘Why not?’ shipyards. Another one will be about how the Cutty Sark, which was the fastest flipper of the East India Company in his day, lost the race, and its sail, against a steamboat. After 2000 years, the Cutty Sark passed the torch of nautical supremacy to the steamboat. This was a disruptive innovation during the 19th century, which meant the change of an era.

The adventure as a metaphor for innovation.

The etymological meaning of adventure is that which is going to come. That is, the things that haven’t come before and therefore are unknown for us. Adventure is a synonym of exploring, researching, or having expectations of the unknown. To take risks or to venture often means that you have to accept some risks – or uncertain risks-. It also means that you have to detach yourself from the comfort of the certainties. In Spanish you say ‘to embark an adventure’, we don’t carry out adventures, we also don’t execute nor produce them. We ‘board them’.

The adventurers, as well as the innovators and entrepreneurs, go into the depths of unknown territories. Most of the times they don’t have maps, but they explore new territories, they look for chimeras, they asume risks… Sometimes they are successful and they discover treasures and virgin islands. Sometimes they die, or most frecuently they have to confront the incomprehension and disdain – sometimes even the mock – of their fellow men. People don’t comprehend the boldness and courageousness of thinking outside the pre-established. They also don’t understand how to challenge the conventions, the traditions and the paradigms.

The metaphor isn’t a new resource. The parables of the New Testament, the stories of the Brothers Grimm or the fables of La Fontaine turn to this kind of storytelling to transmit principles and knowledges. That is why the ‘Adventure of Diana’ as a novel and a blog, uses the metaphor of a naval adventure to tell us a heritage of experiencies, knowledges and useful tools for entrepreneurs who want to innovate.

Adventurers, Innovators and Entrepreneurs share the same ATTITUDE. Leonardo Da Vinci, Albert Einstein, Steve Jobs, Charles Darwin, James Cook, Ernest Shackleton, Livingstone, Nuñez de Balboa, Thomas Edison… and @DianaInnovadora. Welcome on board.